![]() ![]() ’Bad Habits’ is out now and can be streamed and downloaded here. Watch the video for ‘Bad Habits’ here. In a way this too feels like a nod to ‘Thriller’, which famously ended with the “real” Jackson consoling his girl, before turning to the viewers to reveal that his true identity is a zombie. You get the feeling everyone on set had a really good time making this video!ĭawn breaks, and all the vampires crumble into dust – including, it seems, Sheeran, but then we flash to the real Ed, who rubs his makeup off, and effectively breaks the fourth wall by returning to the way we all know and love him, a simple man in a hoodie, playing and singing with his guitar. Other cool moments include a confrontation between vampire Ed and his real self (like the balloon, this Sheeran pops and deflates) as well as dancing, and flying. There’s a lovely moment when he goes to hand a smiley faced balloon to a child…but that doesn’t last long as the child – she’s a vampire too of course – pops it with her own talons. ![]() Sheeran, resplendent in a pink suit, long green acrylic nails, dark glitter under his eyes, fangs, and – shock – BLONDE hair…okay it’s just a lighter ginger really – starts off in the beauty salon, getting his do touched up, before spending his nights roaming the streets, Thriller style, with his vampire crew. My bad habits lead to wide eyes stare into space And I know I lose control of the things that I say Yeah, I was lookin for a way out, now I cant escape Nothin happens after two, its true, its true My bad habits lead to you Ooh-ooh, ooh-ooh My bad habits lead to you Ooh-ooh, ooh-ooh We took the long way round And burned til the fun ran. ![]() Now there’s no lover involved, but rather the one that he lets take control when the sun goes down is his vampiric alter ego. Verse 1 Every time you come around, you know I can't say no Every time the sun goes down, I let you take control I can feel the paradise before my world implodes And tonight had something. The video takes the song in a different direction. Deep down however he knows he’s rhe only one who can break his bad habits – and the only he’s going to do that is by no longer remaining in contact with his lover. If that’s the case, then it was the right move, because even though takes a little bit of getting used to, there’s no doubting that once you get over that, it’s catchy.Īn upbeat pop song with a danceable chorus, the lyrics are simple, and centre on the point of view of the main character, who (kind of?) blames his bad habits on a lover. Sonically it’s a new direction for Sheeran, it feels as though it’s been pitched slightly higher than his usual vocals: there’s a sense that maybe this song was originally meant for Justin Bieber, but for whatever reason Sheeran has decided to sing it himself. Even just watching the preview clips before this morning’s release it felt as though Ed Sheeran’s new song and video, ‘Bad Habits’, was paying homage to the Michael Jackson classic, ‘Thriller’…at least in the video, if not the song. Guest spots by Young Thug and the Weeknd inject some much-needed personality into Bad Habits, but it's not enough to save the album from its own blandness.There, I said it. Harder to stomach is the interchangeability of the beats, almost all of which begin with a drifting, eerie pad before trap drums come in at roughly the same tempo, stick around for just shy of three minutes, and then give way to the next. Post-Bad Habits, I almost feel sorry for throwing so much shade on the offensively bad Justin Bieber 'hit' Yummy, because at least that song had some negative characteristics that ended up making it good, it was funnily good at moments, and at least it sounded like a figment of the mainstream music scene in 2020 rather than sounding awfully. Even "Why You Crying Mama," a would-be tribute to his mother, feels hollow and distracted, sounding like NAV is reading lyrics off his phone in the studio in what's supposed to be a passionate display of appreciation. NAV's rapping abilities and lyrical choices are one factor, as he listlessly drones through uninspired flows about how much money he has or the struggles he faces on his climb to fame. Empty atmospheric beats make plenty of space for NAV's flexing raps about girls, money, drugs, and fame, hitting high points on single "Know Me" and the Gunna-assisted "Hold Your Breath." When taken in anything more than single-song doses, however, Bad Habits quickly goes from generic fun to mind-numbing tedium. Second album Bad Habits follows the formula of both NAV's 2018 debut Reckless and his 2017 collaboration with Metro Boomin, Perfect Timing. Employing the same minimal production and melodic sensibilities as Drake and same druggy lyrical narratives as Future, NAV's output looked to mainstream rap for its blueprint. Over the course of just a few years, Canadian rapper NAV went from a strong online presence with self-produced tracks of Drake-esque, feelings-heavy trap to chart-topping albums on the Weeknd's major-label offshoot imprint XO. ![]()
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